Iveology.
“Robert Brunner, then
with Lunar Design, was floored when Ive showed him an elegant question
mark-shaped phone — not just a foam block but an actual model with all
the internal components machined separately. “It wasn’t just that the
product had heart, but it was engineered; he was thinking about how to
make it in volume,” recalls Brunner.” — Interview with and about Jonathan Ive’s, of Apple inc.
The interview is really interesting since it displays the lack of prestige within the apple design team and the attitude of hard work and good work ethics displayed in the work of and in the team.
It isn’t often you read about some of those things in the technology sector these days, programmers do a good job most of the time, but are more often than not far too preoccupied by their sense of what’s easier and more effective vs. the need of the user of the product.
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